Congratulations! You’ve realized that you have no time to generate your own content for your website, newsletter, or blog. You’ve taken the courageous step of hiring someone to help you write all of the articles and marketing content that you…READ MORE
“Big Data” pervades every aspect of business management today—everyone is concerned about capturing data: from customer demo- and psychographics to the lifecycle of a product or service. The problem is: what do we do with all of this information once we have it?
READ MOREGood brands tell stories. In order for your product or service to remain at top of mind, the stories you tell must not only be relevant to, but also connect emotionally with, its target audience. It turns out that telling…READ MORE
Naming a product, service, or company is not an easy task—not only must you find a name that is appropriate, but you need to make sure that no one else is using it. It must be possible to get a…READ MORE
Shhh. Can you hear that? Your customers are out there, talking to you, telling you what they want you to sell them. But can you hear them, or are you too busy talking? The average adult uses 40,000…READ MORE
Is it possible to find love at first sight? While a recent Wall Street Journal article debated this topic for couples, there are several parallels between finding love between two people, and finding love between your product or service and…READ MORE
Have you ever wondered why people use sports or other analogies to describe business relationships? Statements such as “getting on the same team” (because we all need to “wear the same uniform”) are commonly heard from managers discussing performance…READ MORE
If you have read any of my previous posts, you will agree with me that people are sentimental about brands. That’s because in order for a company, product or service to be effective and relevant, it must connect emotionally…READ MORE
In a previous post, I wrote about the importance of constantly creating content for your company, product, or service’s website in order to stay relevant for Google’s search algorithms. If your website has been built on a content management…READ MORE
Remember when the key to running a successful business was based on the age-old adage that “cash is king?” Over the past couple of years, that concept has been turned on its head, as success for many brands is now…READ MORE
In a recent article titled “You Really Look Smart,” the Wall Street Journal noted behaviors that people use to try and appear intelligent, compared to those traits that research shows actually makes one look smart. Some of the interesting…READ MORE
I was never a Boy Scout growing up. Nor was I the “outdoorsy” type who loved exploring the wilderness, sleeping in bug-infested tents or cabins with small forest creatures lurking about, or starting fires without matches and tying all…READ MORE
In case you haven't noticed the explosion of pink in everything from fashion to appliances and electronics, get ready for an even “rosier” new year! The Pantone Color Institute, which is an organization that studies trends in color throughout…READ MORE
It seems that everyone is “crowdsourcing” these days. Online polling, fundraising, and even news reporting are being achieved through the use of social media and the web. Anybody can post their thoughts, opinions, and ideas about anything and everything. The…READ MORE
Breaking through the clutter of mass communication is getting more and more challenging in this age of social media, with all of its YouTube videos, Facebook updates, and tweeting. People no longer want to read lengthy prose to be informed…READ MORE
In early July, Starbucks introduced newly repackaged organic boxed milk in its stores. The old Horizons brand with its leaping cow, has been replaced by a Starbucks design and branded container featuring bold colors, simple graphics, and the…READ MORE
Do people understand what your product or service really is or does, and why it matters? Does your brand compel customers to tell others about the product or service offering you provide? Is there a remarkable story behind it, one…READ MORE
What motivates people to buy a product, service or offering? It turns out that effectively engaging with customers requires getting emotional about your brand and with your branding—literally. When feelings are at the core of marketing messages, they are more…READ MORE
Companies that become so familiar with their product, service, or organization sometimes forget that the people who should care the most, their customers, might not fully understand the value the brand provides. Sales and marketing become such experts about their…READ MORE
Spring is a time of renewal, when the cold chill of winter finally subsides and the landscape outside begins to blossom. It brings about the hope of new life, and that perhaps maybe—just maybe—this year the Royals might have a…READ MORE
As the crystal ball drops on December 31st marking the start of a new year, people around the world pause to reflect and to make resolutions. Within the business realm, owners, executives, and marketing professionals do the same—by clearing out…READ MORE
An often neglected, yet critical component of any marketing strategy is the creation of content that clearly communicates your product or brand’s message. Customer perceptions, sales and revenue, and ultimately, profitability, are all driven by the first impressions and message…READ MORE
Web sites—like all fresh produce, cheese, meat or milk—have expiration dates. Usually these other items will start to smell bad to warn of their impending demise, but how can one tell if a brand’s web presence is starting to become…READ MORE
Intellectual property (IP for short) and copyrights can be particularly tricky issues that companies and brands must navigate as part of their relationship with a creative services firm. For example, when projects are completed, clients may receive logo files, printed…READ MORE
Late last year, Coca Cola pulled their white “polar bear” cans from the market after only a couple of weeks and after a tremendous backlash from retailers and consumers. The white and silver cans, featuring silhouette polar bears, were supposed…READ MORE
The holidays are rapidly approaching, and with them, the annual frenzied rush to find, sign, address, and mail holiday cards. There are countless sources for pre-printed “Seasons Greetings” or “Happy Holiday” cards, even ones that will print your company’s logo…READ MORE
The Internet is simply one tool by which to get consumers’ attention. While the web offers an immediate way for customers to learn more about your product or service, it takes more than getting people to visit a web site…READ MORE
Search Engine Optimization, or “SEO,” has become the new marketing buzzword. As a way to drive traffic to a web site, increase awareness of a brand, and increase consumer sales, it has risen in prominence on many companies’ “must-have” lists.…READ MORE
Customers today have too many choices, regardless of the type of product or service they are shopping for. Often the differences between them are indistinguishable, and as a result, companies tend to compete based on price (even though they might…READ MORE
Transparency is a very important trend in branding today, especially since customers have so many options from which to choose. Transparency is defined as “being free from pretense or deceit;” or in business as “visibility or accessibility of information, especially…READ MORE
Brand messages are positioning and marketing statements about your offering that tell customers why they should use your product or service, why they should care, and what it means to them. They must not only be different from competitors, they…READ MORE
As a brand identity firm, Indicia helps companies of all sizes develop and enhance their brand image. Many times we work with startup companies who have a great product or concept they need designed so it can “go to market.”…READ MORE
Some of the most beloved brands have a reputation in terms of the characteristics associated with them. This “personality” is what enables them to connect emotionally with customers. Like personal relationships, there are some brands that people love; some that…READ MORE
Many companies go through great time and expense hiring marketing firms to help connect with, engage and spur customers to buy their products or services. These firms often conduct competitive research within the brand’s industry and by polling key stakeholders…READ MORE
Some companies will often try a shotgun approach to branding, that is, by trying a bunch of different marketing tactics to promote their brand. But is your brand really reaching your customers? More importantly, is it resonating with them so…READ MORE
Depending on whom you ask, the term “branding” can mean different things to different people or groups of professionals. Manufacturers, distributors and retailers each have their own perception about the value that their products or services deliver to customers. So…READ MORE
Product and company names should be simple, unique, relevant and effective. By Ryan Hembree The first impression of a branded product, service or company is its name. Successful brand names communicate unique qualities, value and benefits, while also…READ MORE
“What's in a name? That which we call a rose by any other name would smell as sweet.” This line from Shakespeare’s Romeo and Juliet reinforces the idea that the core essence of a person or thing is what matters…READ MORE
Many companies and organizations are using the current economic downturn as an opportunity to solidify their position within the marketplace, or to expand into new areas. While much thought and planning goes into the acquisition of other companies, especially with…READ MORE
Is it good for your brand? There has been a lot of hype over the past year or so about Social Media Marketing, and how companies are using Twitter and Facebook to reach new consumers. In addition to being able to…READ MORE
Nothing is more powerful (or cost-effective) than word-of-mouth brand promotion. When customers love your product, service or company, they will tell anyone who will listen about the wonderful experience they have had--in essence becoming an advocate for your brand. One…READ MORE
Building effective and valuable brands involves more than just creating a logo, business cards, and a web site or brochure. There is a common misconception that a well-designed logo, “new and improved” packaging, or a sleek new customer experience on…READ MORE
This past February, Watson’s, the largest leisure product retailer in the United States (according to the company’s web site) launched a re-brand to reflect the changing focus of their products and service by becoming the Family Leisure brand—“Where fun…READ MORE
When most people think of branding, they instinctively focus on the outward “package” of the brand: the logo, the web site, the marketing collateral (or lack thereof), and the value they provide and impact they make on the target market.…READ MORE
Last August, Best Buy opened a new 45,000 square foot store in the Mall of America. Along with the introduction of the store to the largest mall in North America, and a rockin’ performance by NKOTB (that’s New Kids…READ MORE
In order to know thyself, first know the customer. When developing a brand, it is important to know who your customers are—not just in a general sense, as in their demographics, but more intimately, such as in terms of their aspirations,…READ MORE
Cost effective branding strategies for an economic recession. It’s official—as of December 2007 the country has slipped into a recession, and along with it another melancholy mood has descended upon business and consumers. “Belt-tightening” and “budgeting” have been a constant…READ MORE
In the last installment of “How Brands Add Value,” we discussed the importance of branding, and how it has the potential to create increasing value for a product, service or organization. By telling a compelling story about the quality of…READ MORE
When approaching the sometimes overwhelming and perplexing task of “branding,” most companies are cautiously optimistic and therefore very hesitant to pull the trigger on major initiatives such as a launch or re-brand. After all, branding is a major investment of…READ MORE
Who to trust with your brand: an agency of record or a creative partner? Building an engaging brand experience is sometimes a Herculean task, one that takes months, even years, to complete. Even after a brand has been established, it must…READ MORE
It used to be that all one needed to succeed in sales was a great smile, a firm handshake, and an impressive business card. If a person had these three attributes, they were pretty much guaranteed an audience in which…READ MORE
Although the general election of the next President of the United States is more than one year away, candidates are already blazing trails across the country on tour buses with an army of staff and legions of supporters. Also in…READ MORE
In the past few years there has been a lot of debate in the creative world regarding the term “identity.” Depending on whom you ask, you are bound to get different definitions: marketing and public relations firms are quick to…READ MORE
Some of the most highly visible identities in the world today crisscross the globe at 35,000 feet. Not only are the visual identities of airlines vitally important to identifying passenger jets while in the air, they are also a…READ MORE
Today, in our multi-cultural and wonderfully diverse world, there is a heightened sensitivity to political correctness, particularly in branding and corporate identity design. No one, particularly a business or international organization, wants to appear to be offensive to any…READ MORE
Television broadcasting has become an increasingly crowded marketplace. During the mid twentieth century, only a handful of networks dominated the airwaves and established strong, immediately recognizable identities. The CBS “eye”, the NBC “peacock” and the four circles of ABC are…READ MORE
In another example of bureaucratic lollygagging and waste, one does not have much further to look than to the state of Kansas. In the past year the state has spent an insane amount of money for two high…READ MORE
In recent years there has been a growing trend among well-established, large corporations to update their logos or brands. Sometimes this change is justifiable—for example, when merging with another company a changed logo must reflect the qualities of both companies.…READ MORE
Design firms and agencies will tout the number of design and advertising awards they have received as being indicative of good design and marketing prowess. Because they have received "x" number of awards, or they have appeared in "numerours" design…READ MORE
More and more, business is realizing the value of the Internet as a marketing tool, with its tremendous accessibility and exposure to existing and potential customers. It is now easier than ever for companies to design, build and maintain…READ MORE
Let’s face it—creating presentations that are exciting and engaging is difficult, if not impossible, and depending upon the subject matter. These techniques can help you build a better, more powerful presentation.
READ MOREAfter a World Series victory, the Kansas City Royals donned new opening day uniforms sparkling with gold: from the logo to the players' numbers. Is all of this shiny gold necessary?
READ MOREBrands “own” colors within the marketplace. In soda, Coca Cola owns red; in shipping UPS owns brown; in telecommunications T-Mobile owns magenta. In college basketball, North Carolina has its own blue.
READ MOREThe Super Bowl is known as much for its commercial advertising as it is for its football. Whether or not someone tuned into the game for the commercials or the game, the trend of viewers’ preference has dramatically changed, but what’s causing this?
READ MOREIn September 2015, Google unveiled an updated brand. It was not because they felt like it was time for a change, or that they felt it was out of date. It was the result of the direction in which business is heading...and that path leads to smaller and more prevalent screens.
READ MOREIs the next Nest product a device to monitor and inform us how much water we use at home? My bet is that it is, and here's why.
READ MOREThe Kansas City Royal’s name has absolutely nothing to do with royalty, as many fans and team members might think. It has everything to do with bovines and barbecue, and the city’s heritage in the livestock industry.
READ MOREIndicia's creative director was looking for ways to apply design principles throughout his non-digital world while working with his hands. Here is what he built.
READ MOREIn September 2014, the iconic "Oklahoma Joe's" became "Joe's Kansas City Bar-B-Que," causing backlash from loyal fans. The reason was because they couldn’t own the old name. Having exclusive rights to the new name is the first step toward franchising their restaurant concept throughout the nation.
READ MOREGoogle Doodles are the fun changes made to the Google logo to celebrate holidays, events, and individuals. The company has dedicated a team of talented illustrators (or doodlers) and engineers who create new doodles to refresh the Google homepage.
READ MOREAfter designing beautiful, but confusing milk cartons for its organic milk, Starbucks updated the design less than a year later to better inform customers what product they were purchasing.
READ MOREIn a continued effort to move away from the straight text filled timeline, Twitter announced a complete redesign of their profile pages, with photo tagging and the ability to upload more photos per tweet.
READ MORECan you tell the difference between Australia and New Zealand's flags? Why this is a problem and some possible idea for solving it are explored.
READ MOREThe new identity for "The Tonight Show" features a full moon—which is a big change from the crescent moon that had been in use since 1962, when Johnny Carson became host of the popular late night show.
READ MOREIt's not uncommon for a private label brand to have good design, but Safeway’s house brand has a different overarching theme with clever names and interesting doodles.
READ MORE7-Eleven has shifted its target demographic to health-conscious women and millennials. With an updated logo, new interior design, and restocked shelves with healthier options, 7-Eleven is continuing to transform its retail stores.
READ MORECreativeMornings is a breakfast lecture series for creative people. Attendees are treated to breakfast and a short talk one Friday morning every month. Today, it has grown to 58 chapter cities.
READ MOREIn 2013 Stanley merged with Black & Decker, creating Stanley Black & Decker. The combined company partnered with Lippincott to preserve the brand's essence across all customer touchpoints.
READ MOREWhen Apple introduced iOS 7, they flattened the look and feel of the user experience, making it “work and look beautifully,” according to the company's press release.
READ MOREAdobe users are fiercely loyal to the creative tools and software the company provides. When they changed their business and pricing model to one that is subscription-based only, they pissed off many of those fans—this one included.
READ MOREThree years after its launch in 2010, Pinterest embarked on a redesign to make the site easier to navigate, without drastically changing its look. As an avid Pinterest user, one of Indicia's designers was excited to try out the new look and features.
READ MOREIn March 2013, The New York Times announced that it had been working on a complete redesign of the NYTimes.com, their first since 2006. The big focus was on user experience across all platforms, that correctly displayed different media.
READ MORETazo's branding had been largely unchanged since Starbucks purchased the brand in 1999. In 2013 a new logo and packaging were introduced, incorporating refined visuals and witty humor.
READ MOREThe Houston Astros revamped their look and feel after much insight from their loyal fans.
READ MOREAmerican Airlines’ new contemporary look symbolizes their plan for progress and improved customer service by incorporating colors and symbols that the public has come to connect with America, and with the brand.
READ MOREWhen Josh Christie, former partner at Indicia, decided to take on the challenge of competing in an Ironman in 2013, he immediately saw a connection between and benefit for some of the firm’s clients
READ MOREDesigned by International brand consultants Wolff Olins, the London 2012 logo has undoubtedly made an impression. The branding project, started in 2007 for a mere $800,000 has caused some to wonder how a logo such as this was so expensive.
READ MOREWhen the NBA team formerly known as the New Jersey Nets moved to a new home, they got a new brand as well.
READ MOREWith the steady growth of mobile devices, having a mobile-friendly version of your website is paramount to the user experience.
READ MOREBest Made Co. has turned a simple chopping tool in to a strikingly sought after product, and with it, a great brand.
READ MOREThese are heavy-duty wipes and have a pretty hefty claim—taking off anything from adhesives to lipstick, tree sap to permanent marker. If I heard these claims and saw the previous package design, I might have laughed.
READ MOREThe midnight blue Cheer bottle that made one of our designers do a double-take.
READ MOREWhat is it about the repetitive motion that captivates us? We, as humans, seem to enjoy a continuous rhythm in music, a monotonous movement of the rocking chair, a captivating frame progression of an animated GIF.
READ MOREPeople focus on many different aspects of their home, but forget about the style they can inject into their house numbers. This simple typographic selection is the first 'branding' of sorts that visitors will see upon arrival.
READ MOREWith some of our clients, it is rare that we would have the opportunity to experience the true brand message in play. Josh Christie, former partner at Indicia, had an opportunity to visit Elite Physical Therapy after hurting his back while playing with his kids.
READ MOREAlthough they haven’t enjoyed the mainstream popularity of brands like Acuvue or Bausch + Lomb, CooperVision contact lens have maintained a high reputation with optometrists and eye care professionals alike.
READ MOREFor the first step on the path of daily info web-quest, we prefer for it to start some where clean, clear, and direct. Like Google.
READ MOREIt may seem a little strange to be branding a publicly available, open source markup language, but the World Wide Web Consortium doesn't see it that way.
READ MOREThe strength in the new Comedy Central mark is its simplicity and its memorability. The humor in it may be a bit dry, but the backwards "C" and flipped "Central" provide just enough absurdity to give the mark relevance. Who said being funny can't be sophisticated?
READ MOREIn a world of screaming brands vying for the world’s attention, I think the understated has a place. But a brandless brand? It sounds like an interesting conundrum (and perhaps a distant cousin to circular reasoning).
READ MOREWhile I’m not a fan of fried fish, I’ve always been familiar with Captain D's restaurants. That's why the new brand peaked my curiosity.
READ MOREAs cars become more like computers, we know even less about how to fix them. know I can rely on Goodwrench to fix it—especially with an identity like this one.
READ MOREWalmart may have made an intelligent move by taking the safe route: a generic logo that is in line with current trends; but I do think the new logo could be drastically improved by removing the tacky sun/asterisk/flower element, allowing the logotype to do the talking.
READ MORE"Thinking outside the box" when it comes to recreating a brand identity is generally a good idea; however, jumping completely outside the “jack-in-the-box” may not be so beneficial.
READ MOREMany people might not care about getting a slick, modern-looking box of dryer sheets…however, this new package design is effective at “bouncing” into shoppers’ field of vision and subsequently off the shelf.
READ MOREAs we approached 2010 (“The Year We Make Contact”) SciFi became SyFy. One thing we miss about the old logo is the distinctive planetary mark.
READ MOREPepsi could have done a simple redesign of their packaging without changing the logo with excellent results. Take Coca-Cola for example, who kept the classic “Coca-Cola” script, cleaned it up a bit, and created beautiful new packaging.
READ MORERepresenting the marriage of the two companies, the new YRC logo incorporates the Swamp Holly Orange from the old Yellow Corporation, and blue from Roadway. Overall, the new logo says very little about transportation or shipping.
READ MORERe-designing a franchise identity can be risky (costing lots of money), however, much money can be made from a good brand. In this respect, the Rays new brand can be considered successful—merchandise sales were up this year throughout MLB, but considerably more for the Rays.
READ MOREThis new identity for Atlanta Bread Co. looks like it is straight out of an aboriginal cave painting, and more appropriate for an Outback Steakhouse.
READ MOREWill new, "improved" campaign identities help Presidential Candidates connect with younger, more sophisticated voters?
READ MOREThe new ribbon element that MeadWestvaco (sorry, MWV) uses is graphically interesting, and is a definite improvement over the much-dated look of the typeface that constituted the old logo.
READ MOREThe original Sunglass Hut International logo was not a complete travesty — but with the new brand is being rolled out at separate times and in different geographic areas, this is one brand update that needs some definite clarity.
READ MOREI am impressed with the work of DJ Stout and team from Pentagram, Austin. The new RubyTuesday identity represents a more sophisticated eating establishment, and features some great brand extensions.
READ MOREThe "swinging lady" identity for the LPGA reminds me more of an Olympic Games logo than that of a professional golf association.
READ MOREShopko, a department store chain with approximately 135 stores, recently shed its very masculine image in favor of one that softens perceptions about the retailer and appeals to its primary customer base — women (much like the Sears campaign of yesteryear).
READ MOREThree-letter cable channel identifications seem to be all the rage lately. CNN, TNT, TBS, TLC, TNN, A&E are just a few. Now we can add Bio to the list (formerly the Biography Channel).
READ MOREXM Satellite Radio "Are you on?" vs. Sprint's "Sprint Ahead" marketing campaigns. Which one works? Which one doesn't?
READ MOREArmorAll's brand embodies the essence of both cleanliness and shine, but perhaps there is too much emphasis on “clean." Is that Mr Clean or a viking defending your car's interior?
READ MOREA little more than a year ago, Payless Shoe Source unveiled a new identity for use at its 4,600 stores nationwide. While this identity has had some time to be absorbed by the mainstream, and is not necessarily “new”…READ MORE
Unum, a leading employee benefits provider in the United States and the United Kingdom, unveiled a new identity in 2007 in an attempt to better communicate the company’s core competencies and focus.
READ MOREEvery so often there comes an updated brand identity that demands attention and immediately engages the viewer.
READ MOREAs part of its 60th anniversary celebration, Baskin Robbins launched a new brand identity, one that is “an innovative concept that offers a fun, contemporary experience and …captures the fun and energy of Baskin-Robbins.” Not sure we agree.
READ MOREGarmin, the market leader in consumer global positioning system (GPS) products, introduced a new look for its brand in October 2006.
READ MOREIf a municipality is to undertake so bold a design challenge as develop a new brand (like Merriam did), then something more unique than a rising sun and the tagline “just right” is necessary.
READ MOREThe new Intel identity attempts to solve the problem of having two highly effective brands, the corporate logo from 1969, and the widely utilized "Intel Inside" mark found on the outside of almost every computer on the planet.
READ MOREIn September 2005, Sprint and Nextel completed a multi-billion dollar merger and launched a new Sprint brand. How does this new brand stack up against other cellular phone companies?
READ MOREIn order to change the so-called "cowtown" perception of Kansas City and make it look young, hip and more urban to visitors, a new logo and tagline was developed for the Convention & Visitor's Bureau.
READ MOREWhat happens when a company's identity lies in a state of constant change? Find out what happened to Gateway, one of the first mail order computer companies.
READ MOREAccording to Shakespeare, “Parting is such sweet sorrow.” Our team experienced this first hand at the beginning of November, when Emilio Servigon, our long time Web Developer and Designer, departed from our firm after almost five years. Emilio is leaving…READ MORE
Over the past several months, Indicia has expanded our capabilities to help with client needs. In February, Dean Olufson joined our team as a Web Developer/Designer. He brings 20 years of experience designing and developing websites to our team; 13…READ MORE
On November 15, the Annual Philly Awards Celebration was held at Boulevard Brewing Company to “celebrate nonprofits driving social change through outstanding achievements in communications and marketing.” The annual awards celebration is held by Non-Profit Connect, an organization that “connects…READ MORE
Since 2008 our logo has consisted of a lowercase "i" set within a circle to represent our firm’s holistic approach to brand identity and design. Imagine my surprise, when a couple of years ago I spotted a huge directory sign…READ MORE
What happens when you challenge four designers to develop a new design for Kansas City's storm drain covers? As part of a challenge issued by KC Water Services late last year, each member of Indicia's creative team submitted a design…READ MORE
In lieu of a traditional holiday card, Indicia decided to create a Holiday "Ice Bucket Challenge" to send out to clients and prospects. Instead of cold buckets of water, we got all of the fixin's that might be found around…READ MORE
34 weeks down with 4 weeks to go.--Training is in full bloom for the Indicia Road to Ironman promotion. Josh Christie recently completed the third and final triathlon on his way to the Florida Ironman on November 2. The road…READ MORE
Indicia's principals, Ryan Hembree and Josh Christie, are featured in the July 2013 issue of Leawood Lifestyle Magazine. The article recounts the story of how the business partners met in high school, started a t-shirt business that they grew through…READ MORE
Two weeks in, three races completed, and two PRs ("Personal Records," for all of you stationary people out there) achieved: the Indicia Road to Ironman promotion is in full motion and we are looking foward to the next race on…READ MORE
Your training begins for the Plaza 10K. Run 6.2 miles with your favorite Kansas City design firm….for free! We've partnered with KC Running Company in a sponsorship for the Plaza 10k on Sunday, September 16, 2012. For those not…READ MORE
Congratulations to the Olathe Chamber Convention & Visitors Bureau for their recent success at the 2011 TIAK (Tourism Industry Association of Kansas) Tourism Conference. They received top honors in the State of Kansas for their Advertising Print Campaign, developed with…READ MORE
Ryan Hembree, Indicia's principal and creative director, appears in the latest issue of HOW Magazine. He is featured in a Business Column article about business insurance needs for creative professionals, written by Paul Mormack. Titled "Are you covered?," the…READ MORE
Indicia was recently featured in the Kansas City Business Journal's Growth Strategies section. In the article titled "Marketing magic: Experts share branding tricks that don’t cost a lot," Josh Christie, Indica's principal of new business and marketing is featured for…READ MORE
Several client projects designed and developed by Indicia Design have been showcased in new design publications released by Rockport Publishers. Of the 34,000 logos submitted for LogoLounge Volume 6 by Catherine Fishel and Bill Gardner, four from Indicia were selected…READ MORE
Kansas City based brand identity firm Indicia Design is pleased to announce that the firm has won four American Graphic Design & Advertising awards that will appear in the upcoming American Graphic Design & Advertising 25 annual, to be released…READ MORE
Indicia Design is pleased to announce that the firm has won six American Graphic Design Awards from Graphic Design USA’s national design competition. “The American Graphic Design Awards is the biggest and broadest [national design competition sponsored by Graphic…READ MORE
When your strengths are complementary, partnerships can "cover more ground." By HUMA KHAN The Kansas City Star, Emerging Business Nearly 12 years after collaborating on their first project in high school, Ryan Hembree and Joshua Christie are back in…READ MORE
Indicia Design’s brochure for The Buckley Group, LLC included in Type Directors’ Club annual book, Typography 26.
READ MOREIndicia Design’s invitation for Friends of Battered Women and Their Children of Chicago is one of 160 pieces featured in the October, 2004 issue of HOW Magazine.
READ MOREThe new Union Horse logo, along with a secondary mark used by the brand. Indicia developed the original identity for Dark Horse Distillery in 2011, along with packaging for their first distilled spirits, Long Shot White Whiskey and Rider Vodka. Other…READ MORE
Indicia developed a new responsive website for Topeka's Chamber of Commerce. Utilizing a new brand and standards developed by another agency, Indicia created a fully functional and interactive site for businesses to learn more about the economy and demographics of…READ MORE
Hallmark has one of the best corporate art collections in the world. The collection, which contains hundreds of pieces from world-renown artists, is not open to the public. Hallmark wanted a way to share these works with audiences both inside…READ MORE
Indicia has partnered with Jetz Service Co. for more than a decade on all sorts of marketing projects. To reflect transitions that are taking place within the company (both technology wise and management wise), and to create an exciting new…READ MORE
Indicia developed a new website for Wagstaff & Cartmell. Site is optimized for mobile devices and includes many different areas that can be updated and customized by the client. To view the custom built website, please visit www.wagstaffcartmell.com READ MORE
Indicia recently completed a new brand identity for the Jewish Community Foundation of Greater Kansas City. The solution is an elegantly rendered Plant logomark, representing growth, life and renewal. A custom, sans serif typeface is used for the logotype, projecting…READ MORE
In lieu of a traditional holiday card, Indicia decided to create a Holiday "Ice Bucket Challenge" to send out to clients and prospects. Instead of cold buckets of water, we got all of the fixin's that might be found around…READ MORE
Safety Made Simple provides online training content to companies in the cattle feed and grain industries. The new identity had to reflect the agricultural nature of its constituents, yet also be versatile as new content for industrial clients is brought…READ MORE
KCSourcelink partnered with GlobalPrairie and Indicia to report on the state of and entrepreneurship in Kansas City."We Create Kansas City" is an open source campaign that Indicia developed to communicate that KC entrepreneurs are fueling economic growth. The We Create…READ MORE
Pride Mechanical approached Indicia seeking a unique and impactful solution to their brand. We not only brought to life their vision for a consistent, professional brand, but we also developed a new business system and vehicle wraps for their service…READ MORE
When Dan Axtell, a successful Kansas City businessman, sold his family business to his son and son-in-law, the experience was a painful one that strained the family relationship. Attorneys, CPAs, business coaches–all tried to help with the transition. Now…READ MORE
Indicia was approached by the AIA of Kansas City (American Institute for Architects) to develop a new brand identity for the Center for Architecture & Design. The challenge was to create an identity that appealed to three audiences: architects, designers…READ MORE
Dark Horse Distillery recently released a new Reunion Rye Whiskey, Barrel Strength. The limited edition release quickly sold out in stores. READ MORE
Bibs and Ribs…or at least Pulled Pork! 2013 marked the 5th year in our partnership with the Kansas City Marathon. It also marked a registration milestone of 12,962 runners for all events. Runners from across the country and around…READ MORE
The GI doctors at WestGlen Gastrointestinal Consultants bring the full extent of credentials and skills to their patient's gastrointestinal and digestive problems. With a large footprint of 14 offices throughout the Kansas City metro area, they approached Indicia with the…READ MORE
Indicia worked with the International Institute of Medicine (INMED) to redesign and develop their web site from the ground up. The biggest challenges with the INMED site were trying to figure out a way to build an architecture that consisted…READ MORE
After Entertainment Properties Trust became EPR Properties, they needed a new web presence and collateral for the brand. Indicia was tasked with developing a new, highly interactive web site that allows investors to learn more information about company's offerings. In…READ MORE
Intréis provides integrated GRC and ITSM solutions to their clients to enable them to deliver extraordinary service, reduce risk, and achieve their business & IT objectives. Align Marketing partnered with Indicia to develop a compelling animation for Intréis, with results…READ MORE
Our friends at Dark Horse Distillery have been hard at work perfecting the new additions to their spirits line. Introducing Dark Horse Distillery Reserve Bourbon Whiskey and Reunion Rye Whiskey: Reserve: Handcrafted in a copper pot still using…READ MORE
The Peanut is Kansas City's oldest bar and grill, serving the Kansas City community with the most delicious array of bar and grill food in the Metro area, including the famous Peanut Wings - the wing standard in Kansas…READ MORE
Late last year, Colby and Megan Garrelts, friends and clients of Indicia Design (Bluestem Restaurant), opened their newest creation in Mission Farms, Leawood, Kansas. Rye Restaurant showcases the food and culture of the Midwest and local flavors of the Missouri-Kansas…READ MORE
Dark Horse Distillery recently launched their first two products in a series of Handcrafted Artisanal spirits. Indicia collaborated with the Lenexa,KS-based distillery to create the naming, content development and packaging for the Long Shot White Whiskey and Rider Vodka…READ MORE
Rouse Hendricks German May (RHGM) prosecutes and defends complex litigation matters throughout the country. Because the firm regularly represents clients in confidential, highly sensitive matters, many of their cases are never made public. This was the challenge facing the…READ MORE
Health Outcomes Sciences (HOS) provides hospitals, administrators and clinicians a solution to the complex problems associated with administering healthcare, including: individual risk modeling, determining bleeding risks, re-admittance, consent form explanation, comorbidities and patient satisfaction. One of the challenges facing…READ MORE
Run One, Run All....The Kansas City Marathon is upon us. Once again, Indicia has come together with the Kansas City Sports Commission to sponsor the 2011 Waddell & Reed Kansas City Marathon. The increased focus on marketing, along with new…READ MORE
Indicia is currently working with Dark Horse Distillery in Lenexa, Kansas, on a complete branding system (including product names, packaging, and support collateral) for new spirits coming soon to the marketplace. The overall brand is shown above, burned into…READ MORE
A complete identity rebrand, expanded into a stationery system for Quantum Health Professionals. The logo uses two concentric circles to make a 'Q' where the first circle represents Quantum, and the second their clientele working toward the same goal—delivering…READ MORE
Hot off the press is this brand and icon system for Simple Six. Six icons printed onto onezies as a reminder to interact with your child, and helping them develop. Matching the action with animals with a clean polished modern…READ MORE
We recently completed a pocket folder, brochure and insert sheets for Grace Hospice—a locally owned company that specializes in end of life care. Working closely under their pre-established brand identity, we explored a more creative way to convey their…READ MORE
We recently completed a unique paper system for Berkowitz Oliver that incorporates letterpressed business cards with edge coloring, custom converted envelopes, and unique correspondence cards. Justin Leatherman / Design, Art Direction Brandon Bennett / DesignREAD MORE
Burns & McDonnell and Science City have partnered together to give Kansas City area students a chance to design the next great exhibit for Science City. Indicia was hired to help create the brand essence for the city-wide contest…READ MORE
When leaving home for the first time, many college students will have their first experience doing laundry. Indicia partnered with Jetz (a provider of laundry room equipment and services to colleges and universities throughout the Midwest) to create these pocket-sized…READ MORE
As part of Indicia's commitment to helping the community, we designed this limited-run book to showcase the findings of the Centurions Entrepreneur Task Force. Justin Leatherman / Art Director Brandon Bennett / DesignerREAD MORE
Indicia partnered with Bela Communications & Grenz Communications to design a compelling annual report for the KC EDC, highlighting recent development in the area. Targeted at multiple constituencies, including civic leaders and business executives, the report highlights 8 different development…READ MORE