Customers buy your brand for a variety of reasons. Perhaps they love the quality of the product or service provided. Or they value the benefits it provides. Maybe customers like working with you or your organization. But what, specifically, is it about your brand that makes it so special?
It is the organizational and personal strengths you and your team bring to the table that makes your brand special. Do you know what they are? I’m not talking about areas where you would like to be strong, or have been in the past; rather, do you know what you do really well now (because that’s why clients are buying from your brand)?
To find out our core strengths and gain insight into why clients like working with us (or not!), we completed Gallup’s Strengths Finder Assessment using Strengths Finder 2.0 (see “From the Indicia Bookshelf”). What we discovered about our team’s culture, and our brand, was very enlightening and put into focus what we do well.
Click to view our organizational strengths.
If you know what your product, service, or organization’s strengths are it is possible to better align the brand with your customers’ expectations. You can keep providing them with the quality of service that they expect while creating better and more authentic experiences for them. It is also possible to weed out customers who might not a good fit and do not align with your brand strengths. Engaged customers lead to greater revenue and higher profitability.
Knowing your company’s strengths also allows for better hiring decisions. It is easier to find people who are a good fit if you know what qualities to look for and that will complement the rest of your team. A strong culture attracts qualified team members, and keeps them motivated to provide the best possible service to your customers. Ultimately, playing up your brand’s strengths will convert loyal customers into the biggest advocates of your brand.
By: Ryan Hembree, Principal
Brand & Creative Strategy
If you know what your product, service, or organization’s strengths are it is possible to better align the brand with your customers’ expectations. You can keep providing them with the quality of service that they expect while creating better and more authentic experiences for them. It is also possible to weed out customers who might not a good fit and do not align with your brand strengths. Engaged customers lead to greater revenue and higher profitability.
Knowing your company’s strengths also allows for better hiring decisions. It is easier to find people who are a good fit if you know what qualities to look for and that will complement the rest of your team. A strong culture attracts qualified team members, and keeps them motivated to provide the best possible service to your customers. Ultimately, playing up your brand’s strengths will convert loyal customers into the biggest advocates of your brand.
By: Ryan Hembree, Principal
Brand & Creative Strategy