In early August 2008, a new Vespa-Piaggio dealership was under development in downtown Kansas City. The owners had inventory ordered, a centralized location in the Crossroads Arts District selected, and expert staff ready to work. The missing component, besides a brand identity specific to their store, was a way to drive traffic (literally) to their front door. To help generate interest, they decided to hold a drawing for one lucky winner to win a free Vespa scooter, but needed a way to promote the giveaway and the store. With a limited budget and approximately three months until their grand opening, the owners commissioned Indicia Design to create a new web site to promote their dealership.

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