Indicia

1 distinctive marks
2 postal markings often imprinted on mail or on labels to be affixed to mail
Fresh Work

Pride Mechanical Billboard

My Wife is Fine. She Called Pride Mechanical Billboard.

In outdoor advertising, sometimes there is nothing better to generate interest in a brand than a war of words. For years Bob Hamilton Plumbing, Heating and Air Conditioning has put up several billboards along the I-35 corridor proclaiming “Your Wife is Hot.” These attention-getting boards have been followed the next month by subsequent ones saying “Better Get Her A/C Fixed.” For years, no one challenged the dominance of Bob Hamilton’s outdoor strategy—that is, until a feisty upstart came on the scene a couple of years ago—Pride Mechanical.

Your-wife-is-hot-billboard

Indicia has worked with Pride Mechanical on everything from their brand identity to marketing collateral to a newly launched web presence. As part of the relaunch of their website, Pride uses an outdoor sign to answer Bob’s claim that “Your Wife is Hot.” The response (within a clean layout designed by Indicia) cleverly retorts back that “My Wife is Fine. She Called Pride Mechanical.”

Recent Posts

01.20.2017

Do Holiday Greetings Still Matter?

Why the “original” social media post is still relevant in the world of Facebook, Twitter and Instagram. Up until a […]

01.19.2017

You‘ll be seeing more Green this year (hopefully in more ways than one)

Pantone announces Color of the Year Every year Pantone, the authority on all things color related, determines what the “Color […]

01.19.2017

Striem Brand Identity

Striem is a manufacturer of oil separators and grease traps for commercial industry. Indicia developed a new brand identity for […]

01.19.2017

The Lost Art of the Holiday Letter

Why spend time writing a Holiday letter when you can simply post all of your memories online? With photo-sharing sites […]

01.11.2017

If your business is your “baby,” then why don‘t you treat it like one?

According to Bloomberg, the average cost to raise a child from birth to the age of 18 is $233,610. While […]

Categories

our perspective