1 distinctive marks
2 postal markings often imprinted on mail or on labels to be affixed to mail
Fresh Work

Pride Mechanical Billboard

My Wife is Fine. She Called Pride Mechanical Billboard.

In outdoor advertising, sometimes there is nothing better to generate interest in a brand than a war of words. For years Bob Hamilton Plumbing, Heating and Air Conditioning has put up several billboards along the I-35 corridor proclaiming “Your Wife is Hot.” These attention-getting boards have been followed the next month by subsequent ones saying “Better Get Her A/C Fixed.” For years, no one challenged the dominance of Bob Hamilton’s outdoor strategy—that is, until a feisty upstart came on the scene a couple of years ago—Pride Mechanical.


Indicia has worked with Pride Mechanical on everything from their brand identity to marketing collateral to a newly launched web presence. As part of the relaunch of their website, Pride uses an outdoor sign to answer Bob’s claim that “Your Wife is Hot.” The response (within a clean layout designed by Indicia) cleverly retorts back that “My Wife is Fine. She Called Pride Mechanical.”

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