Olathe has always been known as a city rich in its history and culture, yet lacked the major ‘destination’ attraction that would lure would-be vacationers. Individuals who lived and operated within the city knew that it had a lot to offer. MONEY Magazine even rated the city #11 in its “Best Places to Live” rankings (2008). In mid-October 2008, the Olathe CVB approached Indicia Design about re-branding the city through its tag line, positioning and visual identity components. The scope of the project included creating re-branded marketing efforts for the Olathe Visitor’s Guide, print advertisements, and the Olathe Marathon. The largest obstacle was how to position a city (Olathe) within a city (Kansas City).

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