In August of 2008, Koreteck approached Indicia Design to create a new brand with more impact and to capture the essence of its innovative product. The company itself was entering a new phase of growth with an expanding target market that included more prominent and nation-wide prospects. The time was right to develop an updated brand identity that would enhance the company’s image and create more awareness of the key benefits of speed, energy and cost that the Koreteck building system provided. The challenge that faced Indicia Design was to position and create a brand that resonated with architects, building owners, contractors and national retailers.

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